John Frieda Go Blonder Lightening Shampoo, Blonde Shampoo, 10 fl oz

Go two shades lighter with John Frieda Go Blonder Lightening Shampoo. This hair lightening shampoo for blondes gently cleanses and lightens your strands for a sunkissed blonde with enhanced shine. Formulated with a citrus botanical blend blend, this blonde shampoo delivers nourishment for soft, smooth hair as it brightens, year round. It’s made for all blonde shades, so you can use it on any shade of natural, color-treated or highlighted blonde hair. Ammonia free, peroxide free and non-color depositing, so it’s safe for daily use on natural and colour-treated hair as well as highlights and lowlights–without the damage of permanent hair color. Want optimal results? Get the most natural-looking lightening when you use this hair lightening shampoo with John Frieda Go Blonder Lightening Conditioner and Lightening Spray. Here’s how you use John Frieda Go Blonder Lightening Shampoo: begin by applying John Frieda Go Blonder Lightening Shampoo to your wet hair. Gently massage and work into a rich lathe. Then, rinse. Follow with Go Blonder Conditioner. Massage throughout hair, from root to tip, then rinse thoroughly. Towel dry. Style as usual. This lightening shampoo is designed to achieve optimal lightening when you use it with Go Blonder Controlled Lightening Spray. The container of this blonde shampoo is made from 50% post consumer recycled material. It’s formulated without silicones, it’s a vegan formula and it’s cruelty free– free from animal-derived ingredients. John Frieda has been transforming hair since 1988. Lighten, nourish and protect your blonde with John Frieda Go Blonder Lightening Shampoo.